How Cenareo Used LinkedIn to Reach New Audiences and Drive High-Quality Leads

Within just one month; Cenareo generated over 500 qualified leads and built a solid sales pipeline estimated at €180,000! Let's see how:

Cenareo is a leading digital signage provider offering a smart SaaS platform that helps companies broadcast dynamic, contextual content across multiple screens in real time.

The Challenge

As the pandemic forced physical stores to close, Cenareo redefined its strategy. Instead of focusing on retail clients, they turned their attention to internal communications — helping HR and Corporate Communications teams use digital signage to keep employees informed, safe, and connected. However, reaching and engaging this new audience segment required building brand awareness and generating qualified leads from scratch.

The LinkedIn-Powered Solution

Cenareo adopted a full-funnel strategy using LinkedIn’s tools. They leveraged Conversation Ads to understand their audience better and deliver a tailored experience with dual call-to-actions — including a case study, solution guide, and demo request. Simultaneously, Single Image Ads and Video Ads supported continuous brand nurturing and audience education.

The OutcomeThe campaign exceeded expectations. Within just one month, Cenareo generated over 500 qualified leads and built a solid sales pipeline estimated at €180,000. Notably, all campaign metrics outperformed LinkedIn industry benchmarks — proving how powerful LinkedIn can be for B2B growth when used with a clear and data-driven strategy.